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Mercadella store
Project Type
Retail & Lifestyle / Strategic Visual Identity / Logo Design & Printed Brand Applications
Date
November 2025
We developed the visual identity for Mercadella to position the brand as a more approachable, recognizable, and commercially attractive option in its category. The concept was designed to communicate energy, friendliness, and a youthful appeal—helping the brand connect quickly with its audience, increase recall, and drive customer attraction through a fresh and market-ready visual presence.
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